In the category “Industry Excellence in Branding Fashion”, SEKEMs partner People Wear Organic (PWO) was awarded with the Special Mention by the German Brand Award 2017 last June. “The Special Mention acknowledges works for special aspects of brand management – an accolade that honors the commitment to the competitiveness of German brands,” the prize-giving German Design Council explained.
“Fashion, bio and fair are brought on the same level in this award,” Nicole Pälicke, Head of People Wear Organic
PWO has convinced the jury by its modern design and “the closed brand presence of product, packaging, POS, Website and Social Media.” Thereby, the costumer experiences the brand as “emotional, innovative and transparent in the same time.” People Wear Organic is a longstanding partner of NatureTex, SEKEMs Company for Organic cotton textiles and garments. Since 1993, NatureTex produces for People Wear Organic GOTS-certified clothing for kids and women.
Similarly to SEKEM, People Wear Organic stresses on a closed value chain and fair conditions for all involved parties. “By the Special Mention awarding, fashion, bio and fair are brought on the same level,’’ Nicole Pälicke, the head of the award-winning company stated. “We see this prize as an incentive to continue building our principles and values-DNA as foundation for a successful and sustainable brand management, and to always launch products that are geared to the needs of our customers.”
Photo: ©People Wear Organic